Skate

This was shot on location on the North Shore of Oahu Hawaii and features a young local skater. The photo was used to enrich the shopping experience both in-store and on the e-commerce site, and to raise awareness of the lululemon girls line through social channels, digital marketing efforts and as print collateral. 

Many campaign images, including this one, were published in Kate T Parker's photo series book Strong Is the New Pretty which celebrates the strength and spirit of girls being 100% themselves.