Brand Director I Creative Director I Strategy I UXD I Leadership
My 20 years of success as a brand professional is based on two things: a powerful skill set developed through working for top brands like L.L. Bean
, and my commitment to people and teamwork.
I’m multilingual in creative and marketing which allows me to create an environment for all teams to do their best work. I’m passionate about building, inspiring, and leading teams that tell engaging brand stories, and create memorable brand experiences.
I have an expansive skill. I oversee brand marketing strategy, campaigns, consumer insights, social and digital marketing, creative development, creative operations and resourcing, ecommerce, agency relationships, and lead everything from strategic planning to photo and video shoots. I’m fiscally responsible with the ability to design strategies aligned to business goals.
I bring strategic thinking, purpose-driven leadership and a collaborative approach that helps achieve business objectives. I have a proven ability to build businesses, identify market opportunities, leverage customer insights into informed tactics and drive team productivity for $100M+ brands.
When I'm not leading brands, I can be found spending quality time with my husband and two wonderful daughters.
Areas of Expertise
Apparel + Lifestyle + Wellness
Leadership + Mentoring
Team Planning + Workflow
Brand Strategy + Storytelling
Operations + Resourcing
User Experience Design
Digital + Social Marketing
Photography + Video Direction
Integrated 360° Campaigns