Zafin

As the Director of Brand, Creative, and Content, my team had the privilege of spearheading the global rebranding efforts of Zafin – a global leader in financial product and pricing. We created a distinct brand identity that has become synonymous with the organization. From conceptualizing compelling narratives to designing visually striking elements, we played a pivotal role in laying the foundation for Zafin's identity. It was an exciting journey, and we were thrilled to also bring that creativity and strategic vision to a sub-brand, Zafin Studio.

We also created pre-launch introductory product videos for ads and presentations, highlighting the capabilities of Zafin IO and Zafin Data Fabric. Simplifying intricate product details for easy understanding was paramount. A pivotal element of this process involved close collaboration with product teams and engineers throughout the product development phase, empowering us to deliver these videos within a tight timeframe while making it engaging for our audience.