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lululemon: Winter Campaign

We were tasked by lululemon create a campaign to encourage young guests to shop gear for colder weather. We collaborated with director Evaan Kherja to create a lookbook video for the seasonal gear and created something refreshingly real for the athletic brand. Ultimately our work brought the collection to life across the brands array of integrated channels.

Assets Created
- Photography
- YouTube video 15/30 sec
- Social video x 2 / Hero stills 
- In-store Signage
- Email x 3
- HTML Banner Ads x 4
- Landing Page