SWIM

We were tasked by lululemon to encourage guests to shop ivivva swim gear and get ready to take on summer and sunshine and to create strong unified images at all touch-points – ultimately communicating to girls to be strong, be yourself, be honest and celebrate who you are.

From sunny rays to ocean days, mix and match swim tops and bottoms featuring UPF 50+ fabric lets you create a customized suit. The liner has pockets for sports bra inserts for extra coverage and fits like a second skin so there are no worries when you jump in.

The imagery and film asset capture the graphical product designs set against a summer landscape of the ocean and outdoor pools. The campaign was shot on the north shore of Oahu, Hawaii.

PRINT EXPOSURE WIN-WIN scenarios are some of my favorites. Like when I hired the talented photographer Kate T. Parker to shoot ivivva by lululemon campaigns.

Not only are the girls that grace the photos incredible, and the apparel looks amazing, but several images from the shoots were selected for Kate T. Parker photo series book Strong is the New Pretty. The amazing book celebrates the strength and spirit of girls being 100% themselves. Amazon has listed the book as one of The Best Books of 2017 and it's a great gift for the young girls in your life. This is more like a WIN-WIN-WIN scenario!