We were tasked to create a campaign to elevate the Practice Om yoga mat and to encourage guests to shop lululemon yoga gear and get ready to take on a summer full of yoga and sunshine.

This campaign was shot on location on the North Shore of Oahu Hawaii. These assets were used to enrich the shopping experience both in-store and on the e-commerce site, and to raise awareness of the lululemon girls line through social channels, digital marketing efforts and as print collateral.