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YOGA

We were tasked to create images to elevate the Practice Om yoga mat and to encourage guests to shop ivivva yoga gear and get ready to take on a summer full of yoga and sunshine. This campaign was shot on location on the North Shore of Oahu Hawaii.

These assets were used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the brand via social channels, digital marketing efforts and as printed collateral.