We were tasked by lululemon to encourage guests to shop ivivva gear for colder weather and to create strong unified images at all touch-points – ultimately communicating to girls to be strong, be yourself, be honest and celebrate who you are.

We collaborated with director / photographer Evaan Kherja to create a lookbook for the seasonal warm and cozy gear.

We street-cast the girls to visually tell the story of each piece, and presented something refreshingly real for the athletic / fashion brand.