This season we were tasked by lululemon to create a campaign to encourage guests to shop UPF 50+ fabric gear to tackle a day under the sun, and to fit in one last wave before calling it a day. This campaign was shot on location on the North Shore of Oahu Hawaii and features young local surfers. These assets were used to enrich the shopping experience both in-store and on the e-commerce site, and to raise awareness of the lululemon girls line through social channels, digital marketing efforts and as print collateral.