Dreams, Goals and Good Vibes. We were tasked to create an amazing community engagement experience to connect girls age 6 – 14 through movement where they would be swept away into a world of yoga, dance, inspiration. This allowed lululemon to make new connections, acquire new customers and create deeper connections with current customers.
It was a wild ride! lululemon travelled over 6,000 miles to throw festivals from coast to coast making major stops in Boston, Chicago and San Francisco. To cap off the journey, girls around California came together for a day of yoga, dance and inspiration.