For the back-to-school catalog we were tasked to create a genuinely joyful, optimistic and energetic creative execution across all channels that shows the inspiration of the outdoors.

This part of the catalog shows the L.L. Bean PrimaLoft Packaway Jackets that may be kid sized, but what's inside is anything but kid's stuff. It features PrimaLoft® Cross Core™ technology, a fusion of NASA-developed Aerogel technology and performance insulation.