Loulou Lollipop: Brand Building

Loulou Lollipop is a premium lifestyle baby brand that swaddles lovable aesthetics together with high-quality materials that parents can feel good about. They are a team of moms, dads, aunts and uncles with imaginative style, uncompromising safety standards, and a desire to create a better world for future generations.

When working with Loulou Lollipop we developed the brand positioning, strategy and guidelines, identified market opportunities, leveraged customer insights into informed tactics. We created these assets to enrich the shopping experience in e-commerce, and to raise awareness of the brand through social channels, digital marketing efforts and through a redesign of the wholesale catalog. 

Items Created
- Brand Positioning
- Brand Strategy + Storytelling
- Brand Guidelines
- Brand Value Props
- UX Audit
- Wholesale Catalog Redesign (180 pages)
- Photography Production, Casting + Styling
- Photography + Video Direction
- Social Video + Hero Stills
- Social Content
- Email Design
- Copywriting
- Integraded Campaign Concepts