These L. L. Bean Original backpacks are made for younger kids, yet just as tough as their big-kid packs. Working on-set with young kids keeps the team on our toes! Like with this little guy. This was his first shoot. He was a little unsure, but as soon as the camera was ready he was speedily zig-zagging through the grass. Within seconds we knew we got great shots. This kind of spontaneity, energy and free-spirited beauty can’t be planned – and I love it!
These assets were used to enrich the shopping experience both in-store and on the e-commerce site, and to raise awareness of the brand line through social channels, digital marketing efforts and as print collateral.