The season looks bright! To help ivivva guests keep their eye on that North Star – something that is awesome and constant in an ever-changing world – we’ve were tasked to created a holiday campaign with an assortment of visuals to add a bit of fun-fun-fun-fetti to their life.

Whether they’re ice skating, skiing, sliding, jumping in snowbanks or playing hockey, this season was all about realness. This realness could be in how guests show up at practice, what they’re getting up to in their community, or it might simply mean being herself.