This season we were tasked by lululemon to encourage guests to shop ivivva gear and to create strong unified images at all touch-points – ultimately communicating to girls to be strong, be yourself, be honest and celebrate who you are.

These images by Kate T Parker convey that empowering feeling to girls by encouraging strength, confidence, kindness as well as toughness while they wear performance gear that helps keep them cool and comfy while they sweat.