When working with Clearly / Coastal our work brought to life the new collection of eyewear across the brand’s array of integrated channels.
Clearly combines the elegance and refinement of not just the brands aesthetic, but of the modern woman and her individual style and sophistication.
The imagery assets capture the product designs on models set against a clean background. These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the brand via social channels, digital marketing efforts and as printed collateral.
We worked on a mobile-first shopping experience. The sites visual narrative mirrors the Clearly collection by combining innovative features with stylish design, presenting functional, yet an elegant vision of eyewear.