We were tasked by lululemon to encourage young girls to shop bras. Just like the beautiful, technical styles lululemon designs, each girl has her own unique story so we created the My Bra. My Story. campaign
We collaborated with photographer Anya Chibis and we cast young influencers, actor and dancer Chloe East and Charlize Glass, so that guests could check out their individual Instagram and YouTube channels to hear directly from the inspiring girls firsthand. Ultimately our work brought to life the collection of bras across the brands array of integrated channels.