We were tasked by lululemon to encourage guests to shop ivivva gear, whether she's exploring her neighbourhood or chasing waves, we created a guide that will help her to prep and pack for big adventures.

This campaign was shot on location on the North Shore of Oahu Hawaii. These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the brand via social channels, digital marketing efforts and as printed collateral.

We are not all supermodels and we used “real” girls in the creative communications. These images by Kate T Parker and Anya Chibis convey that empowering feeling to girls by encouraging strength, confidence, kindness as well as toughness. The images show the beauty, uniqueness and strength of girls as they truly are: messy hair, dirty faces, angry, joyous — whatever it is we captured it.