We were tasked by lululemon to encourage guests to shop ivivva gear, whether she's exploring her neighbourhood or chasing waves, we created a guide that will help her to prep and pack for big adventures.

This campaign was shot on location on the North Shore of Oahu Hawaii. These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the brand via social channels, digital marketing efforts and as printed collateral.