This season we were tasked by ivivva to encourage guests to shop ivivva gear and to create strong unified images at all touch-points – ultimately communicating to girls to be strong, be yourself, be honest and celebrate who you are.
We helped bring the brand to life with imagery depicting the realness of sport. This campaign was shot on location in Atlanta, Georgia. These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the brand via social channels, digital marketing efforts and as printed collateral.
We are not all supermodels and we used “real” girls in the creative communications. These images by Kate T Parker convey that empowering feeling to girls by encouraging strength, confidence, kindness as well as toughness. The images show the beauty, uniqueness and strength of girls as they truly are: messy hair, dirty faces, angry, joyous — whatever it is we captured it.
*Read more below about Baylen the brave, a girl with a dream, and a remarkable love for tennis.