TENNIS

This season we were tasked by lululemon to encourage guests to shop ivivva gear and to create strong unified images at all touch-points – ultimately communicating to girls to be strong, be yourself, be honest and celebrate who you are.

We are not all supermodels and we used “real” girls in the creative communications. These images by Kate T Parker convey that empowering feeling to girls by encouraging strength, confidence, kindness as well as toughness. The images show the beauty, uniqueness and strength of girls as they truly are: messy hair, dirty faces, angry, joyous — whatever it is we captured it.