Dreams, Goals and Good Vibes
ivivva was hitting the road in the summer, throwing down epic festivals to connect girls through movement, where they would be swept away into a world of yoga, dance, inspiration and new connections.
We were tasked to create the festival campaign, design the festival vehicle, and create an amazing community engagement experience to connect girls age 6 – 14 through movement and inspire them to dream big in order to acquire new customers and create deeper connections with current customers.
It was a wild ride! ivivva travelled over 6,000 miles in the ivivva-cle to throw festivals from coast to coast making major stops in Boston, Chicago and San Francisco. To cap off the journey, girls around California came together for a day of yoga, dance and inspiration.
*For the full story check out @ivivva_coasttocoast