We were tasked by lululemon to create a space for rad girls across North America to share their stories, true selves and experiences, and to help build connections and introduce the experts and challenge the status quo. Ultimately communicating to girls to be strong, be yourself, be honest and celebrate who you are. We created valuable content each week, got repeat traffic to the blog, and had people sharing blog content on their social media networks.
One of my favourite stories we created was about Grace, an inspiring 13-year-old swimmer based in Atlanta, Georgia. When we met Grace we knew we had to share her story with the world.
*Read more below about how Grace is trying to earn a place on the US Paralympic swimming emergent team.