MOON GEM COLLECTION

Explore The Moon Gem Collection

We were tasked by lululemon to launch their limited edition Moon Gem Collection targeted towards athletic girls age 6–14. 

We collaborated with director / photographer Evaan Kherja to create a teaser film to visually show how from reflective iridescent patterns to shiny silver details, the Moon Gem Collection helps girls shine bright when they run, dance and practice yoga.

We street-cast one girl to visually tell the story of each piece, and presented something refreshingly real for this athletic / fashion brand.