TIGHTS CAMPAIGN

All day, everyday, we've got you covered.

We were tasked by ivivva to encourage guests to shop ivivva rhythmic tights, whether you’re on your way to school, dancing to your favourite song of the moment, or speeding across the playground during recess, ivivva Rhythmic Tights have you covered.

Our work brought to life the collection of tights across the brands array of integrated channels.

We collaborated with director / photographer Evaan Kherja to create a film to show how ivivva Rhythmic Tights are in a league of their own and so comfy she'll want to wear them for all her activities.

We street-cast the girls to visually tell the story of each piece, and presented something refreshingly real for an athletic / fashion brand.

Client:

ivivva by lululemon

Role:

Creative Director