My Bra. My Story.
We were tasked by ivivva to encourage guests to shop ivivva bras. For coverage in gym class to dancing your heart out in the studio – ivivva bras support girls in all of the ways they move.
Just like the beautiful, technical styles ivivva designs, each girl has their own unique story.
We cast young influencers, actor and dancer Chloe East and Charlize Glass, so that guests could check out their individual Instagram and YouTube channels to hear directly from the inspiring girls firsthand. Ultimately our work brought to life the collection of bras across the brands array of integrated channels.
We collaborated with photographer Anya Chibis to visually show how ivivva bras are in a league of their own and so comfy that guests will want to wear them for all three activities.