Alpha is an organization that markets life coaching courses designed to bring about permanent, positive shifts in quality of life.
Globally over 24 Million people have experienced Alpha. Alpha is running in 169 countries and in 112 languages.
We were tasked by Alpha to create a magazine and other assets to help reposition Alpha as a globally identifiable brand, increase awareness and build a fresh visual identity that is directed to "James" – a 20-something year old male, and his generation.
Alpha wanted to invite a new generation worldwide to #TryAlpha through a global invitation, fronted by Bear Grylls – the British adventurer writer and television presenter with extraordinary reach in the target demographic.
The invitation was a powerful vehicle to scale mass awareness and communicate a simple, concise message of Alpha through one mans’ story.