Pack It Right
We were tasked by ivivva to encourage guests to shop ivivva gear, whether she's exploring her hood or chasing waves, we created a guide that will help her to prep and pack for big adventures.
The launch of this campaign was shot on location on the north shore of Oahu, Hawaii. These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the brand via social channels, digital marketing efforts and as printed collateral.
*Read more below about how to pack it right for the next adventure.